Woman wearing Ishani black A-Line kurta with white ethnic prints and three-quarter sleeves.
New Arrival

Ishani

IshaniA-LineKurta

Designed for comfort, crafted with premium fabric, and styled for every occasion - from workdays to festive celebrations.

IshaniNew Arrival

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A refined edit of signatures, occasion pieces, and everyday silhouettes arranged in a quieter, more luxurious browsing experience.

Indian Boutique Fashion

Ethnic wear for women online

Viyal Design Studio creates premium but affordable ethnic wear for women in India, with a focus on co-ord sets, kurtis, festive outfits, maxi dresses and crop top skirt sets. Shop boutique pieces from Tamil Nadu designed for daily plans, family occasions, travel and celebration dressing.

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New Arrivals

Fresh boutique ethnic wear for women, including co-ord sets, kurtis, maxi dresses and occasion-ready separates.

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Most-loved Viyal styles for women who want comfortable ethnic outfits with a polished boutique finish.

About Viyal

Boutique ethnic wear rooted in Tamil Nadu.

Viyal Design Studio is built for women who want ethnic wear that feels premium, wearable and affordable. Our collections focus on South Indian sensibility, easy silhouettes and outfits that move from daily plans to festive occasions without feeling overdone.